20 Real Estate Marketing Tools for a Real Estate Agent in 2020

20 Real Estate Marketing Tools for a Real Estate Agent in 2020

The real estate industry is quite engaging with several duties assigned to real estate agents.

Some of the roles of real estate agents in the housing market include presenting sellers with purchase offers, promoting real property, conducting comparative market analysis, generating leads, and preparing the paperwork required in a real estate transaction, among other duties.

All these tasks may be overwhelming. There are, however, digital marketing tools you can employ to enhance your productivity in 2020.

Some of them can help you stay connected on social media, generate real estate leads, and conduct virtual property tours. Some are completely free while others require some form of payment.

Here are some of the top marketing and tech tools real estate agents are using to become more productive in 2020.


This is a tool that residential real estate agents can use to carry out their property listings. It provides an attractive site in which the listings can be done in a manner that they are easy to search.

Through zumper, real estate agents can schedule a tour and submit a rental application right from their phones. Zumper combines the features of several rental apps into one.


Did you know that almost 50% of homebuyers attend open houses to make their decision to purchase? With lead capture still carried out using pen and paper, over half of the leads are never followed up with.

When potential buyers stop by an open house, you need to capture and understand their needs. You need an effective way of capturing their questions and comments.

Instead of the traditional pen and paper, you may want to do this by using the signup form provided by Spacio to collect relevant information. Spacio allows you to customize the form so that it captures only the data relevant to your undertakings.


Showing Suite helps you eliminate your struggles when giving feedback to clients, showing schedule, taking agent notes, and capturing contact information.

Showing Suite automates these processes and integrates them with videos and pictures for each listing. By using Showing Suite, you will save time by having all the information in one place.

This tool is often used in conjunction with Supra eKey lockbox and Sentrilock software.


Matterport is a 3D platform through which you can showcase the full potential of the spaces you are advertising. You can digitize and view the spaces from various angles, showcase the functionality of the spaces, and get accurate measurements.

You can automatically create 3D walkthroughs, schematic floor plans, 4K print quality photos, OBJ files, and videos among other media with just one scan.

In a nutshell, Matterport provides you with a 3D platform where you can effectively showcase properties to your clients at a relatively low cost.


Buffer is used to managing all linked social media accounts. You can schedule posts to your pages, for example, Instagram, Pinterest, LinkedIn, Twitter, and Facebook.

You can, therefore, make prior plans have your posts published during times with the highest engagement. You can also analyze the results of the posts to know which ones are more impactful.

You can also more effectively engage with your online community.


Marketing for online lead generation is great, but Mashboard makes it even more efficient by providing lead generation as well. You probably would like to qualify your leads as you as they are generated.

You can use Mashboard to ensure that happens. Its Property Recommender feature will enable you to know the type of property your leads are seeking, with a 90% accuracy level.

It provides all the information you are seeking on a buyer such as their budget. Mashboard will show you if the lead is ready to purchase the real property through its predictive analytics and Al lead qualification.


Real estate agents use Evite to design invitations and share them with their network, notifying them of an upcoming open house or community event.

You can use Evite for offline marketing by holding an event or party. Through that, you will be able to indirectly market yourself and your business.


Mashvisor is majorly a comparative market analysis (CMA) tool. It provides real estate comps for any listing made on the platform.

This makes CMA easier for real estate agents. Besides, getting listed on Mashvisor’s real estate agent profiles makes it quite easy for clients to find you online.

It has a directory that contains listings of real estate agents who operate in various states in the US. You can post promotion blogs from your profile and add your specialities, your experience, your contacts, and your license number.


Through RealGeeks, you can optimally make follow up calls and emails with your customers and online real estate leads.

It is generally a customer relationship management (CRM) software that enhances your engagement with your clients and helps you have an idea and keep track of their property journey as you engage with them.

Who wants to spend the whole day staring at their phones while posting on social media? I guess that can’t be you unless you want to convince me you’re that idle.

Similar to Buffer, you can still maintain your social media presence without necessarily being on your phone throughout.

Hootsuite is an online social media scheduling tool that you can use to line up your posts before them being posted on your social pages.

This way you can keep your online audience engaged without you posing in real-time.


Since running ads is a practically effective way of real estate marketing, manually writing ad copies, uploading property images, and adding property features takes a lot of time and could also give room to errors.

It would be advisable to use automation to create ads such as ads on newspapers, flyers, social media, and Google pay-per-click (PPC) ads. Boost is one of the best tools for this purpose in 2020.

Every time you have a listing on the Multiple Listing Service (MLS), Boost automatically creates accurate ads based on the information on MLS. Your ads will be posted on Instagram, Google, Facebook, etc.


You need a professional site to enhance your online presence and build trust with your clients. LeadPages is one of the best real estate marketing tools when considering web building.

You can create appealing landing pages that will turn clicks to customers. You can have different pages for advertised properties, open houses, or listings. Building an amazing website at a low cost has never been this easy.


With the advancement of technology, real estate leads expect instant responses to their online inquiries. Using FreshChat, you can provide them with just that; an instant response.

This can be an excellent way of capturing the real estate leads who may not be fans of phone calls or emails like the millennials. You can connect with them on channels such as WhatsApp, Facebook Messenger, and Apple Business Chat.

This tool is free for up to 10 real estate team members.


Even though digital real estate marketing has been the main focus of real estate marketing strategy in 2020, we cannot refute the importance of old-fashioned techniques.

Some of them still work when used correctly. MOO will help you design business cards, stickers, postcards, flyers, branded notebooks, and branded envelopes, among other printed materials.


When looking for real property, many people visit different social media platforms in 2020. Generating leads by sharing information on social media has, therefore, never made so much sense as it does now.

You will be required to have fresh content at all times to share with your followers. That is what will keep attracting visitors to your pages and increase the chances of your content being shared.

It can, however, be challenging and time-consuming to generate fresh content especially if you work alone or do not have someone specifically dedicated to social media. CityBlast offers a solution by automatically posting real estate content on your social media pages daily.


Real estate agents can get access to the Realtors Property Resource database. Through that, you can get information such as flood maps and demographic data.

You can easily and quickly lookup information on the neighbourhood and property and then immediately submit branded reports to the sellers and purchasers.


Video marketing is becoming increasingly relevant to real estate marketing. Promo.com is a site that will help you make scroll-stopping videos for your real estate agency services.

It gives you all you need to make high-performing videos meant to boost your business. Accompanying the videos are exquisite features that other tools may not have such as music, copy, and video collections.

You just need to add your videos, photos, logo, and listings then post on social media.


When people visit your website, they will sometimes share their email addresses. That automatically makes them real estate leads.

This presents you with an amazing opportunity to turn them into your clients. Manually writing them emails as part of the follow-up criteria can be exhausting and time-consuming.

An automated email campaign would come in handy. This is where Mailchimp comes in to assist in lead nurturing.

It has simple ‘drag and drops’ features and email templates to aid in the efficient creation of email campaigns.


Do you know that your database is your most valuable asset? If you do, then why would you fail to capitalize on it? Three reasons come to mind; you are not aware of what to say, you do not know how often you need to say it, or the technology is a stumbling block.

Happy Grasshopper will help you structure your database. It writes and delivers content that will start a conversation on email, voicemail, text, and cards.


Through BombBomb, a real estate agent can connect with their clients and prospective clients and convert their leads into clients. It is an online marketing tool that utilized video emails in the cloud.

It also helps real estate agents to get referrals by sending tracking videos via email, SMS, and social media platforms.

Final Thoughts

Of course, these are not the only real estate marketing tools. There are other great real estate marketing tools and tech tools that a real estate agent can use to enhance their businesses in 2020.

Employing the best and most relevant tools will help you boost your performance and competitiveness in the market.

Make sure you train yourself and your team to properly use and handle these tools. More importantly, you do not have to use all the real estate marketing and tech tools.

So choose a tool(s) based on your 2020 real estate goals, objectives, and strategy.